2023 Kia Niro EV Price Announced: Starting at $39,450, Available This Month

Kia has announced US pricing 2023 Kia Niro EV, which starts at $39,450, about $500 less than the outgoing model. The car will hit US dealers this month and will be available in all 50 states.

The 2023 Kia Niro EV comes in two trims: “Wind” and “Wave.” The Wind is the base model, starting at $39,450, while the upgraded Wave model will cost $5,000 more starting at $44,450.

Both trim levels have the same 64.8kWh battery, but the Wave gets headlights, heated mirrors, a power sunroof, and upgraded interior and exterior. It also has the coolest version, Kia’s Vehicle-to-Charge inverter, which allows devices to be taken off the car’s battery.

For a full list of the differences between Wind and Wave cuts, check it out Kia comparison page.

Compared to the rest of Kia’s lineup, the base model Niro EV is $1,950 cheaper than the $41,400 base model EV6, Kia’s newer crossover based on its dedicated E-GMP platform. The base model of the EV6 comes with a smaller battery pack than the base Niro EV – 58 kWh instead of 64.8 kWh – and a correspondingly lower range of 232 to 253 miles.

Kia calls the Niro its “smart” EV and its EV6 its “emotional, halo” EV. Halo is a term that usually refers to the more exotic and eye-catching models in an automaker’s lineup, intended to increase interest in the brand, even if customers don’t buy that particular vehicle. These are also usually the more expensive cars in the range, although in this case, it’s possible to buy the Niro EV more expensive than a base model EV6.

Take the electricity

We have to say that we are a little disappointed by this news. When we made our Driving the Kia Niro for the first time In San Diego, we were told prices for the hybrid ($26,490) and PHEV ($33,740) versions but have yet to announce an EV price. At the time we thought the mid 30’s would be a better price point than the 40k basically.

To be fair, Kia was dealing with the newly signed Inflation Reduction Actwhich made them ineligible for US Federal EV tax creditit throws the company’s pricing for a loop, especially when compared to similar vehicles now built in USA ID.4.

Now the 2023 Kia Niro EV price is $1,955 more than the ID.4 before credits – not to mention over $13,850 (!!). 2023 Chevy Shop. And, both of those cars also qualify for federal tax credits, adding another potential $7,500 to the difference.

Kia has already announced that it wants to It started producing electric vehicles in the United States in 2024 To regain tax credit eligibility, therefore, they may only have to ride for the next model year or two before closing that gap.

And right now, due to the overwhelming demand for electric vehicles, the price difference may not matter much. All EVs are selling out everywhere, and it’s hard to find them at MSRP. So while we have to compare MSRP, since that’s the only guideline there is, MSRP is somewhat meaningless now and for the foreseeable future.

Maybe Kia is right, and inflated EV demand will keep EV prices above MSRP long enough that the company’s tax credit ineligibility will become irrelevant. If it takes a couple of years for supply to meet demand (ie We think it will be), then it is possible to sell from Kia Niros at any price.

Even compared to Kia’s range, I personally prefer an EV6 built on a dedicated EV platform to the EV version of the Niro multi-powertrain, although I admit the Niro has some advantages over the EV6. It has a taller cargo area, is a bolder statement than the EV6, and has slightly more range than the base EV6 (though not enough to make a big difference, especially given the EV6’s improved fast-charge capability). Some customers may prefer that “smart” option to the EV6’s “emotional” draw, at least as Kia frames it.

What do you think of Kia’s pricing strategy? Do you think it’s the right price for the Niro, especially compared to gas and electric, Kia inside and out? Let us know in the comments.

If you are interested in the 2023 Kia Niro EV, click here to find a local retailer and see if you can snag one close to MSRP. The cars are expected to arrive at Kia dealers this month.

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