7 untapped tech tools that will make you look like a better product
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The number of business building tools/applications available to agents can be enormous. With so much available, how do you narrow it down to the ones that best combine the ability to create a personal connection and a professional presentation?
Here are seven of the most underutilized apps available to help you scale your business.
Communication with customers in our industry has become awash with drip campaigns filled with automated property updates, impersonal emails and texts. To stand out from your competition, personal contact and real communication are no longer needed. This is the gap that BombBomb fills in.
BombBomb allows you to record a video message from your computer or phone making it easy to add a human touch to your emails or texts. Regular text emails can be misunderstood or seen as cold, but video emails allow the customer to see and feel your enthusiasm, energy, and passion for the home they are considering buying or selling.
You have the option to record a live video of you talking to them through the camera or to share your screen. Here are some examples of ways BombBomb videos can help you stand out above your competition:
- Video introduction to a new potential client
- Screen sharing to discuss an existing contract or agreement
- Share on-screen weather maps to show how close schools, work or desired facilities are to home
- Unwanted CMAs video
- Video updates for customer or buyer list
If you are looking for the best possible way to contact or reconnect with real estate clients/potential, BombBomb is the tool for you.
Being able to add value at a consistently high level to previous buyers or listing prospects is a challenge for most dealerships. This is the need for Homebot addresses.
Homebot leads the repeat business of agents and mortgage lenders by providing high-quality home appraisal analysis with tips on how to maximize a homeowner’s assets. Think of it like a monthly stockbroking report, but for the sake of a house.
Homebot draws from over 100 data points to provide a complete rating update for your branded home personally. The detailed monthly report includes, but is not limited to, automated valuation update, equity analysis, and mortgage analysis options to capitalize on home equity.
With open rates of over 75% for emails that Homebot sends on behalf of agents, this is the tool to keep top of mind when it comes time for homeowners to sell their homes.
In a world where scrolling on social media is commonplace, the ability to post scroll-stopping photos and content is invaluable. This is exactly what BoxBrownie.com helps you do.
BoxBrownie.com offers image editing, virtual staging, floor plan redrawing, and renderings at very reasonable rates. Their service improves your ability to provide professional real estate photography that helps differentiate your listing from other homes.
Here are some of the options offered by BoxBrownie.com:
- dusk day photo editing
- Image enhancement that can turn overcast skies into blue skies and dormant grasses into lush green
- default staging
- Floor plan repaint
- Virtual Renewals
If you’re looking to take your real estate photography to a higher level, BoxBrownie.com is the place to start.
The need for speed in our work is more important than ever. Have you ever been to a show and your customers wanted you to make an offer to the listing agent right away out of fear that there were other buyers interested in the home? This usually happens when you are away from your desk and the scanner is required to be sent to the listing agent. CamScanner is the tool that can solve this problem.
CamScanner gives you the ability to scan documents using your mobile phone. Auto cropping makes it easy to remove unwanted background clutter. Includes the ability to create high-resolution images or pdf files.
If you are looking for a portable scanner that you can use anywhere, anytime, then CamScanner is for you.
5. Social media management platforms
Can we agree that consistent and thoughtful social media content will help your business grow? Of course, the answer is yes, but our busy schedules make it hard to post new daily content while constantly on the go. This is a problem that a social media management platform can solve.
Platforms like Hootsuite or Buffer provide the ability to schedule social media posts in advance to promote consistency and continuity. It also offers the ability to manage multiple social media channels from one place, including collecting all comments to make sure you don’t miss any of them. Additionally, the ability to track and compare the engagement of social media posts is useful for an agent looking to give their customers more content in line with their needs.
If you are serious about increasing your influence and business via social media, then a social media management platform is a must.
An email, text, or social media post with misspelled words or poor grammar will distract the reader from your message, no matter how good the message is. The question is, does poor grammar affect your ability to grow your business?
Harvard Business Review published a study by Grammarly in which they selected 100 LinkedIn profiles for a specific industry. (https://hbr.org/2013/03/good-
Grammarly is an app that makes suggestions for your grammar, allowing you to send emails, texts, or create posts on social media confident that they have the right grammar. From grammar and spelling to style and tone, Grammarly’s suggestions are comprehensive, helping a potential client receive clear, professional communication from you without the distraction of bad grammar.
If you are serious about building a professional sales company, Grammarly is a tool that can help you.
7. Show time
Listing agents spend an inordinate amount of time preparing offers for their listings, solicit feedback from offers, and then send feedback to the seller in a summary report. All these tasks take the agent, or her assistant, away from the better and better use of their time, which they spend with buyers or sellers. ShowTime automates this process.
ShowTime offers fully integrated scheduling options that simplify the viewing process for everyone involved. Follow-up emails after offers provide brief notes to the listing agent and homeowner. The market statistics provided by the site create the ability to share accurate, branded reports on market activity as well.
If you are looking to organize your listing process and have the ability to manage more listings, ShowTime is the listing agent’s best friend.
It’s a great time to be in the real estate business with all the tools and applications available. Take advantage of the options that best suit your business, and your business can’t help but grow.
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