Apple Music and Mercedes-Benz bring premium immersive surround sound to drivers around the world | Work

Apple and Mercedes Benz today announced that Apple Music’s highly regarded Spatial Audio with Dolby Atmos support is now available for the first time as a native experience in Mercedes Benz vehicles, delivering on their shared commitment to providing customers around the world with the best music experience. Apple Music with Spatial Audio comes fully integrated through the MBUX infotainment system for the first time in the Mercedes Maybach S Class, EQS and EQS SUV, as well as the EQE, EQE SUV and S Class, equipping these vehicles with studio-quality sound better than any concert hall, and providing drivers with a fully immersive listening experience with unparalleled, multidimensional sound and clarity. (Photo: Business Wire)

“Sound quality is incredibly important to Apple Music which is why we’re so excited to be working with Mercedes to make surround audio on Apple Music available natively in the car for the first time,” said Oliver Schusser, Apple’s vice president of Apple Music and Beats. “Spatial Audio is revolutionizing the way artists create and fans listen to music, and it’s an experience that’s impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes, we now have even more opportunities to bring fully immersive music to our subscribers around the world.”

“We are joining forces to offer our customers a benchmark music experience unmatched in the industry,” said Markus Schäfer, Member of the Board of Management of Mercedes‑Benz Group AG, Chief Technology Officer, responsible for development and procurement. “We are proud that our vehicles will be the first non-Apple devices to natively feature immersive surround sound with Dolby Atmos. This seamless experience shows how in-car entertainment can reach exciting new levels with the perfect integration of hardware and software.”

Mercedes-Benz drivers already subscribed to Apple Music get instant access to an ever-growing selection of songs and albums available on Spatial Audio from some of the world’s biggest artists across all genres, including hip-hop, country, Latin, pop, and classic 1. Apple Music also offers curated Spatial Audio playlists like Spatial Driving and Spatial Hip-Hop, where listeners can find and discover songs from their favorite artists. In addition, subscribers can access Apple Music’s entire catalog of 100 million songs, thousands of editorially curated playlists, and daily picks from the world’s best music experts, including all the artists and hosts who broadcast on Apple Music 1, Apple Music Hits, and Apple Music Country live global radio stations.

Virgil Abloh’s limited edition Mercedes‑Maybach, which was recently released, was one of the first cars in the world — and the first model in the Mercedes-Benz lineup — to offer this superior, multidimensional soundstage powered by Burmester® high-end 4D sound system. The technology will soon be introduced to other models as well.

Burmester® premium 4D sound system includes:

• 31 speakers, including six 3D speakers that project their sound from above, 4 near-ear speakers in the front seats, an 18.5-liter subwoofer
• 8 sound transducers (two per seat)
• 2 amplifiers
• Power 1750 watts

Apple loves music. Apple revolutionized the music experience with iPod and iTunes. Today, award-winning Apple Music celebrates musicians, songwriters, producers and fans with a catalog of over 100 million songs, expertly curated playlists and interviews, conversations and global premieres from top artists with Apple Music Radio. With original content from the most respected and loved people in music, autoplay, time-synchronized lyrics, lossless audio and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the best listening experience in the world, helping listeners discover new music and enjoy their favourites. while empowering a global community of artists. Apple Music is available in more than 167 countries and regions on iPhone, iPad, iPod touch, Mac, Apple Watch, Apple TV, HomePod mini, CarPlay and online at music.apple.com, plus popular smart speakers, smart TVs, and Android and Windows devices. Apple Music is ad-free and never shares consumer data with third parties. More information is available at apple.com/apple-music.

Additional information about Mercedes-Benz is available at www.mercedes-benz.com. Media information and digital services for journalists and multipliers can be found on our Mercedes me media online platform at media.mercedes-benz.com as well as on our Mercedes-Benz media page at group-media.mercedes-benz.com. Find out more about current topics and events related to Mercedes-Benz cars and vans on our

Mercedes-Benz AG at a glance

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz cars and Mercedes-Benz vans, with approximately 172,000 employees worldwide. Ola Källenius is the Chairman of the Board of Directors of Mercedes‑Benz AG. The company focuses on the development, production and sale of passenger cars, vans and vehicle-related services. Moreover, the company aspires to be a leader in electric mobility and vehicle software. The product portfolio includes the Mercedes-Benz brand with the Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class brands as well as smart brand products. The Mercedes brand offers me access to Mercedes‑Benz digital services. Mercedes‑Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2021, it sold around 1.9 million passenger cars and almost 386,200 vans. In its two business segments, Mercedes‑Benz AG is continuously expanding its worldwide production network with around 35 production locations on four continents, while also preparing to meet the demands of electric mobility. At the same time, the company is building and expanding its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, it means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes‑Benz Group. The company therefore takes responsibility for the economic, environmental and social effects of its business activities and looks at the entire value chain.

1 In order to use the online music service “Apple Music”, a personal Mercedes me ID and agreement to the terms of use of Mercedes me connect are required.

A mobile data connection is required to use the online music service “Apple Music”. Customers can purchase the required amount of data through the Mercedes me portal from a mobile network operator (MNO) or use it through their smartphone data plan via tethering.

Using Dolby Atmos results in increased data consumption.

CONTACT: Oliver Fenzl, phone: +49 (0) 176 3092 5025, [email protected]

Pascal Becker, phone: +49 (0) 160 8630 908, [email protected]

Andrea Berg, phone: +1 667 2391, [email protected]

Jessica Bass, phone: +1 310 895 6508,[email protected]

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SOURCE: Mercedes-Benz Group AG and Apple Music

Copyright Business Wire 2022.

PUB: 16/10/2022 14:00/DISC: 16/10/2022 14:02