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How Facebook For Business is the most important social media platform

How Facebook For Business is the most important social media platform

How Facebook For Business is the most important social media platform

Facebook is one of the fastest growing websites on the entire Internet. It is among the top 100 most visited websites on the entire Internet and has more users with accounts than the population of the United States. Virtual games like FarmVille and Cafe World allow users to spend hours and hours of their free time on the website. This allows businesses to leverage their endless relationship with Facebook and make connections with a wide range of individuals.

All demographics visit Facebook. This allows any business selling virtually any product to meet their users in the social media playground. Starting a Facebook fan page only takes a few minutes a day. The administrator must first have a Facebook account. Click on create a page at the bottom of Facebook and fill in all the fields. Make sure you use your company’s brand so you can spread the brand across the internet for free. The more you use the brand, the better your business can grow. Also, try to include a picture of your company, either a logo or a picture of all the employees. The more details you give the viewer, the better.

Now that you’ve created a Facebook page for your business, you need to get out there and promote it. This means you have to tell people you have a Facebook page by inviting them. Invite all your friends, family and customers to join the page. Have small postcards available at your business to let customers know you now have a page they can engage with. Consider buying some Facebook ads to let people know who might be interested in your page. This works better with some companies than others. Businesses that adapt easily to the Internet and already have an e-commerce presence should go ahead and buy some advertising. However, if your business doesn’t already have a website or e-commerce store, you should set one up before purchasing any Facebook advertising.

Getting started with Facebook advertising is as easy as creating a Facebook account or page. Simply click on Ads at the bottom of any page and sign up. Your credit card will be charged for the advertising amount of your purchase. Text ads and display ads can be purchased. CPC/CPM pricing is available depending on what works best for your business. CPC ad costs typically decrease as more people continue to click on them.

Facebook doesn’t have to be your only social media website. There are many other great social media portals available to create accounts. However, any business that doesn’t have a fan page and account is missing out on a lot of free advertising and traffic. Being able to connect with many customers on a website where a lot of time is spent on a single use couldn’t be better!

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