iPhone ownership among teenagers reaches 87%, more than double since 2012
Apple devices and services remain the most popular option among teenagers in the United States, according to new data shared today by investment firm Piper Sandler in its biennial survey of teenagers.
87 percent of the surveyed teenagers have a iPhone, according to the results, and 88 percent of teenagers expect an iPhone to be their next phone. Over the past 10 years, iPhone ownership among teenagers has more than doubled. Back in 201240 percent of American teenagers owned an iPhone, for example.
Piper Sandler suggests that the high use of the iPhone among teenagers bodes well for Apple’s utility products, as well as for the continued refresh of the product cycle.
We believe increased penetration and intent are important given the mature premium smartphone market. In addition, these trends are encouraging as the company continues to introduce new iPhones, which could provide a significant refresh of the product cycle. We think these positive trends can also be a catalyst for further service growth as the install base of Apple hardware continues to grow.
The Apple Watch is less popular, with only 31 percent of teens owning an Apple wearable device, but the Apple Watch is by far the most popular smartwatch among teens. 36.8 percent of teens said they own a smartwatch, so only 5.8 percent own a smartwatch that isn’t an Apple Watch.
Piper Sandler hosted these teen polls for more than a decade. For the latest edition, 14,500 teenagers with an average age of 15.8 were surveyed in 47 states.
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