Rainbow Six Siege outperforms Ubisoft expectations, surpasses 85 million players with 18% year-over-year revenue growth – SiegeGG
Ubisoft’s earnings report for the first half of this fiscal year (April to September) gave a very positive outlook on Rainbow Six Siege’s growth.
Across the entire company, Ubisoft brought in a total of €406.1 million in the second quarter compared to the target of €270 million. The improved performance is mainly attributed to the Assassin’s Creed and R6 franchise.
rainbow six sig It has exceeded 85 million unique players registered and still sees a very large number of players participating in the game on a daily basis with player acquisition increasing on a quarterly basis. We’re also seeing higher participation from existing players, and record scoring [Daily Average Revenue Per User] After the second consecutive quarter of very strong year-over-year growth. As a result, total net bookings increased by 18% year over year.
Looking ahead, we have exciting new content planned for Year 7 Season 4, highlighted by the introduction of cross-play and much-needed cross progression as well as the debut of an all-new map for players to experience.
While the 85 million figure is somewhat deceptive, since it includes every “alternate” account and a free weekend download, this is still a pretty impressive feat.
Ubisoft previously announced 80 million players in February of this year, and 70 million in February 2021. At this rate, Rainbow Six will reach 100 million by SI 2024 and the end of Year 8.
For context, Assassin’s Creed Valhalla – the latest entry in Ubisoft’s biggest franchise – crossed 20 million unique players in the two years it ended, while Overwatch had 50 million players when its sequel was announced.
However, the most important statistics mentioned are those related to financial growth. Annual growth of 18 percent and new records for DARPU (Average Daily Revenue Per User) mean Rainbow Six is earning more money for Ubisoft than expected and clearly “exceeded” expectations.
This year, much attention has been given to Siege’s declining Steam player numbers with active players averaging numbers last seen five years ago.
However, this does not include both Ubisoft Connect and the console characters that likely make up the vast majority of players. R6 is also available on Xbox Games Pass, allowing players to try the game “for free.”
With revenue up 18 percent, Siege player numbers overall are unlikely to drop as Steam’s numbers suggest. The rise in DARPU indicates that revenue has gone up faster than the number of players has fallen and any real player drop is likely to be less than 16 percent.
Together, this strongly suggests that (despite fan concerns) Ubisoft won’t abruptly abandon its support for the game. With R6 actively growing this year in the areas that Ubisoft cares about the most, it looks like the game is still in a healthy state.
We also talked about the success of the Rainbow Six Mobile beta launch:
After the first test in April which succeeded in evaluating her gameplay, rainbow six mobileLed by Ubisoft Montreal, is about to end closed beta on Android, as we’ve been testing advance systems. Our teams have achieved a truly remarkable technical achievement by bringing Siege’s acclaimed destructible procedural gameplay to mobile.
Over 250,000 players played the closed beta, retention KPIs were supportive, player feedback was strong, and tests confirmed the game’s ability to reach new players in countries like India and other mobile-based markets. Looking at the next stage, the beta launch on both iOS and Android will allow us to prepare for a large-scale release of the game.
The main thing to leave out here is the number of 250,000 players, despite the game not being available in some of the largest R6 regions, the focus on India as a target market, and that testing was seen internally as a success.
Mobile games and mobile games such as Free Fire and PUBG Mobile have clearly outperformed their traditional counterparts in upcoming markets such as Brazil, India and Indonesia significantly over the past few years.
With the success of Rainbow Six in Brazil, this gave R6 Mobile a huge starting advantage, but the game’s apparent popularity in India – a country with little presence in the R6 scene and without dedicated servers – shows the potential for the mobile game to grow in this independently.
The R6 Mobile is still slated to launch in 2022.
#Rainbow #Siege #outperforms #Ubisoft #expectations #surpasses #million #players #yearoveryear #revenue #growth #SiegeGG