Smartphone crisis continues in China – Mobile World Live
Data from Counterpoint Research shows that China’s smartphone sales continued to fall during Q3, with the company saying that demand recovery is likely by the end of 2023 due to uncertainties stemming from the country’s COVID-19 (coronavirus) policy and a weakening economy. was not.
Sales declined 12.4 per cent year-on-year, driven by weak consumer demand, the sixth consecutive annual decline.
Apple and Honor were the only vendors to register growth and gain market share in the top five.
Sales of iPhones grew 6.8 percent, giving Apple’s market share a 2.8 percentage point increase to 15.3 percent, and moving it to fourth place, ahead of Xiaomi.
Honor’s share increased from 14.7 percent to 17.2 percent in the third quarter of 2021, as sales grew by 2.5 percent.
Market leaders Vivo, Oppo and Xiaomi all posted double-digit declines in sales and a decline in market share.
Last week, IDC reported that Q3 smartphone shipments in China declined 11.9 percent to 71.1 million units.
Arthur Guo, senior market analyst at IDC China, said a short-term recovery is unlikely due to the COVID-19 (coronavirus) cases and “unfavorable domestic and global economic conditions”.
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