There are signs everywhere – Signage Book Review
Signs are a form of communication in our society and civilization, they warn us, alert us and help us stay out of danger. They help navigate and simplify our lives, well, if they’re done right. If not, they can cause problems, send us down the wrong path, make us look at them for too long, which causes challenges when driving, cycling or maneuvering into our lane, or destination, mind you, just think- there
Consider parking structures, signs for elevators, restrooms, food, or office directories. What about corporate logo signage, access arrows, and the time it takes to read a sign and then act on that information while driving on the highway?
There’s a lot of planning and design that goes into signage, a lot more than you might think, and this was originally brought to my attention in our Online Style Think Tank by one of our visiting members, who recommended this really good book for me. read – the name of the book is:
“Architectural Meaning and Graphics”, by John Follis and Dave Hammer, published by Architectural Press Ltd., London, 1979, p. 232, ISBN: 0-85139-060-9.
One of the authors John Follis created the signage for the Bicentennial of Los Angeles and for Disney World, and was a great pioneer in the revolutionary changes in the industry. David Hammer had worked with Sears, Bank of America and many other large corporations designing all the signage for their buildings and an amazing photographer.
What a great book indeed, with information and consideration of the real human factors involved in signage, language and time to decipher while driving or moving. Project analysis and planning topics are also discussed and debated. There’s also talk of manufacturing and materials, as well as longevity. There are examples from more than 25 designers of modern signaling systems. How the use of common symbols works, the alphabet also for hospitals (H), parking (P) or airport (A).
Now, this is a great picture book and the authors have written research papers and studied countless others. Even though it was written and produced over 30 years ago, it gives us all a reality check and history, it’s amazing how many examples there are in this book and the ideas are common place today, I mean the concepts of signs for the future of this book can be seen throughout Europe, China, Australia, South America, the United States, Canada, Mexico and throughout the Middle East and the African continent.
You will learn about typography, the cultural issues that must be considered in the design and use of typefaces, and how associations and industries must work together to standardize. Like the EU, the US and other neighboring nations must work together to create consistency, and there is talk of royalty payments for designers and the use of international symbols. Learn how to implement, design, and oversee a large signboard project that spans many sectors, nations, and industries.
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