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To counter iPhone popularity, Google is said to be doubling investment in its own hardware – Alphabet (NASDAQ: GOOG), Alphabet (NASDAQ: GOOGL)

To counter iPhone popularity, Google is said to be doubling investment in its own hardware – Alphabet (NASDAQ: GOOG), Alphabet (NASDAQ: GOOGL)

To counter iPhone popularity, Google is said to be doubling investment in its own hardware – Alphabet (NASDAQ: GOOG), Alphabet (NASDAQ: GOOGL)

popularity Apple companyNasdaq: AAPL) Iphone Among smartphone users is worrying Alphabet Inc.‘s The Google The Google The Google So much so that the tech giant is considering taking a big adventure.

what happened: Google plans to double its devices, including Pixel phones. They were asked to take this step because the search engine was concerned about Apple winning market share from Samsung Electronics Co., Ltd. SSNLFAnd the mentioned the information (Across 9To5Mac), citing an internal document.

Although the document states that Google has no intention of reducing its support for Samsung, it believes that the once-dominant Android smartphone maker is struggling to compete with the Cupertino-based tech giant.

See also: Apple vs. Google: Who’s winning the augmented reality race?

The document also said that US antitrust regulators have examined Google’s search deal with Apple. The deal could harm the Google search site in the Safari browser on iPhones, the document explains.

These two developments threaten Google’s mobile advertising business and prompt the tech giant to double down on investment in its own devices. Google CEO Sundar Pichai is said to be behind the decision.

Why is it important: Last year, Pixel phones totaled just 4.5 million sales versus 230 million iPhones. The report indicated that Google may be pinning its hopes on the pricing factor because its latest models are cheaper than Apple’s current lineup.

apple dominates Smartphone market in the United States In the June quarter, iPhone’s share of the US smartphone market reached 50%. The remaining half was covered by Android smartphones, including Samsung and Lenovo Group Limited LNVGY.

read the following: Google Takes On Dig At Apple At Fall 2022 Event: Thank You For Choosing To ‘Continue Our Leadership’



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