Vivo has become the official sponsor of the International Federation of Association Football (FIFA) World Cup Qatar 2022™ and the official smartphone

Vivo (https://www.vivo.com/), the global leading technology company, has been announced as the official smartphone and sole official sponsor in the smartphone industry of the FIFA World Cup Qatar 2022.^tm,

The company’s new foldable device X Fold+, which was launched in mainland China to coincide with the 118th anniversary of FIFA, is the first official foldable smartphone and is expected to provide support for event preparation and staging in Qatar 2022 matches. Will give As the exclusive official smartphone sponsor of the FIFA World Cup Qatar 2022™, Vivo will connect international football fans who are as passionate about the sport as Vivo through its industry-leading smartphone technology.

Vivo signed a six-year sponsorship deal with FIFA in 2017, and this year’s event in Qatar will be the second World Cup that Vivo has sponsored after the FIFA Confederations Cup 2017.^tmfifa world cup russia 2018^tm and FIFA Arab Cup Qatar 2021^tm, For football events, Vivo also sponsored UEFA EURO 2020™. Vivo is committed to supporting the development of football through its various football sponsorships.

As one of the oldest sports, football is extremely popular around the world. It signifies teamwork and pursuit of a single result to achieve a goal. Regardless of race, gender and age, football has always had the power to bring people from different cultural backgrounds together to build stronger relationships and break down barriers.

Vivo started its globalization journey in 2014 and now covers more than 60 countries and regions around the world. Vivo has always adhered to the consumer orientation and is committed to using innovative technology to provide excellent smartphones and other products to users across the globe. Together, with a global audience of 5 billion for the FIFA World Cup Qatar 2022™ and over 400 million active VIVO users worldwide, VIVO and FIFA look forward to engaging with audiences around the world through the shared passion of football. Huh.

Vivo believes that the evolution of sport and technology share a common philosophy – empowering people to live better lives through continuous breakthroughs and innovations. Through its sponsorship, Vivo will play an integral role in helping FIFA host an open and inclusive event for all people around the world. As the sole official sponsor of the FIFA World Cup Qatar 2022^tm In the smartphone industry, Vivo wants to invite global users and football fans to record amazing moments that will spread joy among family and friends.

“Football has the power to bring people together. Vivo believes the innovation can help football fans build a community and share exciting World Cup experiences with everyone around the world, regardless of whether they play football Whether watching sports in the stadium or enjoying the experience from afar,” said Spark Ni, senior vice president and head of marketing at Vivo.

During the FIFA World Cup Qatar 2022™, Vivo will provide industry-leading flagship smartphones to help FIFA World Cup employees complete their preparations with state-of-the-art technologies, and promote hosting a successful event.

Vivo will also launch #vivogiveitashot Campaign during the FIFA World Cup Qatar 2022™ to celebrate the event. Through this campaign, Vivo hopes to recreate those beautiful and impactful moments and also showcase the courage of those who face challenges. It is believed that this campaign will give people around the world the power to express their love for football and themselves through the FIFA World Cup Qatar 2022™.

Distributed by APO Group on behalf of Vivo.

About Vivo:
Vivo is a technology company that creates great products based on design-driven value with smart devices and intelligent services. The company aims to create a bridge between humans and the digital world. Through unparalleled creativity, Vivo provides users with an increasingly convenient mobile and digital life. Adhering to the company’s core values, which include BenFen*, User-Orientation, Design-Driven Values, Continuous Learning and Team Spirit, Vivo has established a partnership with a vision to grow into a healthier, more sustainable world-class corporation. Sustainable development strategy is implemented.

Bringing together and developing the best local talents to deliver excellence, Vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai and Xi’an, which contributes to the development of the state. Focuses on-the-art consumer technologies, including 5G, artificial intelligence, industrial design, imaging systems and other upcoming technologies. Vivo has also established an intelligent manufacturing network (including those authorized by Vivo) with an annual production capacity of approximately 200 million smartphones. So far, Vivo has branched out to its sales network in more than 60 countries and regions, and is loved by over 400 million users worldwide.

*”Benfen” is a term to describe the attitude of doing things right and doing things right – which is the ideal description of Vivo’s mission to create value for society.

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