Wahoo X is getting interesting: a smart trainer and a virtual world for $29 a month
In case you haven’t noticed, Wahoo makes a payment to get your training’s attention. Hardly a month goes by without an update to Systm’s training apps or the release of a new product from the brand behind the range of Kickr trainers and Elemnt head units. It’s all part of Wahoo’s campaign to offer an integrated training system.
However, it is no coincidence that it comes at the same time that Wahoo is facing new competition in the hardware market and venturing into the virtual world and the software space itself.
Despite all of Wahoo’s success with coaches and head units, and all of its new offerings and updates to its training platform over the past 14 months, it still faces the same tough hurdle of being a relative novice in coaching and the virtual world market. While Wahoo has steadily developed its Systm platform with new and expanded features, many riders are already committed (addicted, perhaps) to many other options such as TrainerRoad and this behemoth in the market, Zwift.
Wahoo has played a huge role in Zwift’s success, with its trainers being among the most widely used by Zwifters around the world. But this relationship has soured over the past couple of months, even if both signs don’t admit it publicly.
Zwift recently took its first steps into the smart trainer market with market-changing smart trainer pricing, no doubt taking potential Wahoo customers with them. Then, just two weeks ago, news of that came out Wahoo sues Zwift (and Jetblack) for what it described as a flagrant patent infringement with the aggressively priced Zwift Hub trainer.
Out of the courts, though, Wahoo’s latest offering appears to be taking on the budget-friendly Zwift trainer with a price tag of its own: a bundled hardware and software suite with a low monthly payment. Wahoo is now offering its Kickr Snap smart trainer plus access to the RGT virtual world and Systm training platform for 12 monthly installments worth $29.99. Best of all, this is not a rental or rental scheme – at the end of the twelve months, the coach is yours.
Unfortunately, the Wahoo X Indoor Cycling package is only available in the US. However, at this price, even potential Kickr Snap customers who have no intention of using Wahoo X apps can save money. Fancy a Kickr Snap? It normally costs $499, and while it’s on sale now for $399 (maybe indicating another new product update on the way from Wahoo), the total monthly payment of $12 29.99 is $40 just under $360.
For all the new releases and updates lately, this affordable hardware and software combo package could be Wahoo’s largest pool of training software to date. While Kickr Snap is a trainer on wheels at a time when most riders aspire to a live trainer, at that value and with access to full Wahoo training and virtual world platforms, priced at $14.99 a month, could finally have tempted many in-house trainers. The new and the seasoned through the Wahoo ecosystem.
If the new hardware and software package attracts an influx of new members, additional updates to the Wahoo X apps may lead to their continued existence. Wahoo has grown the Systm app from a platform with capabilities but that was more than a little at its initial launch, into a real-world and virtual-world cycling ecosystem that provides structured training, virtual rides, and year-round challenges. Wahoo continues to develop Systm’s catalog of workouts, immersive content, yoga, strength and movement sessions, and mental training. Furthermore, recent updates also mean that these structured workouts are now in sync with Wahoo’s Elemnt head units for outdoor sessions.
Wahoo has also announced a new integrated voice chat in its RGT virtual world platform. Third-party apps like Discord have provided Zwifters with an extra social connection during their virtual tours for years. Now Wahoo has integrated a seemingly similar feature directly into its virtual offering. It’s another small update to the Wahoo ecosystem that takes a step in the right direction towards its goal of creating the “world’s most complete training system”.
Perhaps most importantly in the Great Indoor Training War of 2022, though — along with an affordable hardware and software package, syncing outdoors and off-bike workouts — voice chat is another Wahoo feature that Zwift doesn’t offer. Even better, it’s another win for us riders. The competition is good.
#Wahoo #interesting #smart #trainer #virtual #world #month