Adidas plans to sell rebranded Yeezys

Kanye WestIndeed, Adidas’ Yeezy designs will live on after all … but they’ll have a completely different title when they drop.

Adidas honchos announced Wednesday that the company plans to continue selling more Ye-inspired shoes beyond 2023, but without a trace of the Yeezy name… According to Insider.

Adidas informed shareholders that the company remains the sole owner of the basic designs of Yeezys in circulation … including the silhouettes and colors of the shoes. Therefore, they believe they have every right to continue selling them.

Adidas also gave some grim financial numbers — noting that it expects to lose half a billion dollars in annual revenue. Termination of partnership with Ye.

Previously, executives said they would take a $247 million hit this year alone.

It’s unclear whether they’ll scrap the Yeezy inventory they have right now or restock and re-release. Either way, it looks like sneakerheads will be seeing “Yeezys” on the market soon.

Adidas already hinted at this move when it cut ties with Kanye — he explicitly said the shoe designs were theirs. Kanye has not said anything publicly about that stance or the company’s plans to sell rebranded Yeezys.

We know Kanye has had concerns about ownership in the past. According to this, at least on paper, Yeezy only owns the patent for the Slides.

FWIW, there are 14 Yeezy shoe products (not including Slides) that have been released over the years, and lord knows they’ve been popular and profitable so far.