HP is now in the OTC hearing aid game, powered by Nuheara
Sometimes competition makes some strange partnerships. Nuheara, an Australian company known for improving hearing Wireless headphoneshas announced The first range of over-the-counter (OTC) hearing aids. But rather than marketing these devices under its own name, it chose to license Hewlett Packard’s HP brand. The new hearing aids will be known as the HP Hearing Pro, and will retail for $699 when they become available at Amazon and other major retailers later this year.
The HP Hearing Pro will combine some of the most popular wireless earbud features, such as Active Noise Canceling (ANC) and IPX4 water resistance, with the benefits of real hearing aids. Nuheara says the earbuds are “clinically proven to be equivalent to professionally appropriate hearing aids,” offering a 30% improvement in speech in noisy environments, improved ability to follow through on conversations, and “clinically validated natural sound quality.”
Those who are familiar with previous Nuheara products will note the similarity between the HP Hearing Pro and the $399 IQbuds2 Max Both earphones have a similar shape, and the charging cases are basically the same. Fortunately, Nuheara has added wireless charging, a feature that the IQBuds2 Max lacks.
All Hearing Pro functions will be controlled by an HP-branded companion app for iOS and Android. Application will also be key to personalizing the buds – a process known as self-fitting. Nuheara’s ear identifier software is used to test the wearer’s individual hearing thresholds from low frequency to high frequency in each ear, then automatically programs the HP Hearing PRO hearing devices to each ear.
The process allows for a quick and easy acclimation experience, according to Nahira, with the full acclimation experience taking about 10-15 minutes from opening the case through customization.
Full details about Hearing Pro are available at www.hphearingpro.com, but at the time of this article’s publication, the site was still showing the message “Something new is coming…”, without any other information. We still don’t know how long the batteries will last, or if the Hearing Pro will work with high-resolution audio sources.
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