IronSource expands Samsung partnership, launching on Samsung mobile devices in the MENA region

IronSource expands Samsung partnership, launching on Samsung mobile devices in the MENA region

IronSource expands Samsung partnership, launching on Samsung mobile devices in the MENA region

The Aura suite of solutions supports Samsung in increasing customer loyalty and engagement by leveraging relevant content and applications for mobile users in the MENA region; The partnership creates a unique and growing distribution channel for application marketers looking to diversify their UA strategy and grow their user base across the region.

San Francisco, November 03, 2022– (work wireIronSource (NYSE: IS), a leading app economy business platform, today announced the expansion of its partnership with Samsung, as it launches on mobile devices in the Middle East and North Africa. Aura, IronSource’s suite of solutions for telecom operators and OEMs, is already integrated on Samsung mobile devices in more than 30 markets, including Europe, Russia, Southeast Asia and India, and IronSource will now be Samsung’s sole partner in the newly released A and A series. M-series mobile devices in more than 50 markets across the MENA region – strengthening Aura’s footprint in the region.

Aura technology enables telecom operators and original equipment manufacturers, such as Samsung, to enhance the device experience for their users, by providing relevant content, applications and services directly on the mobile device. Its AI and machine learning capabilities provide intelligent recommendations during initial device setup, creating an onboard experience that is optimized for maximum relevance – with the goal of bringing more value to users, helping to reduce turbulence and increase NPS.

“Improving the user experience is about interacting with users where it is relevant to them, and that is exactly what Aura is all about. We enable digital transformation, allowing operators to promote key services and create rich device experiences that attract and retain customers, right on the device,” explains Arnon Harish, President and Partner Founder of IronSource. “We greatly value our long-standing partnership with Samsung, and this recent growth in additional areas is a testament to the value that the user has achieved as the device experience transforms to become more dynamic, convenient and engaging.”

“We are constantly exploring solutions that provide our customers with an upgraded and customizable device experience,” explains Christian Schmidt, Regional Head of Samsung’s Mobile Experience Division in the Middle East and North Africa. “Through our partnership with ironSource, we can now offer an enhanced device experience that is more personalized and convenient for everyone.”

ironSource Aura is used by some of the world’s leading telecom operators and OEMs, including T-Mobile, Boost, Orange, Vodafone and Samsung. Aura has been integrated into more than 1.1 billion devices globally since its inception (February 2022).

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearables, tablets, digital devices, network systems, memory, LSI, foundry and LED solutions. For the latest news, please visit the Samsung newsroom at

About IronSource
IronSource is a leading application economy business platform. Application developers use the IronSource platform to transform their applications into successful and scalable businesses, leveraging a comprehensive suite of software solutions that help them grow and engage users, monetize content, and analyze and improve business performance for more inclusive growth. The IronSource platform also enables telecom operators to create a richer device experience, integrating relevant app and service recommendations to engage users throughout the device lifecycle. By providing a comprehensive business platform for the core components of the app economy, IronSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling the expansion of their app economy business. For more information, please visit the website

Cautionary statement regarding forward-looking statements
This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent the beliefs and assumptions of our management. Regarding future events. These statements are intended to qualify for a “safe harbor” from liability set forth in the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding expected benefits from Aura and the partnership with Samsung. Words such as “expect,” “estimate,” “project,” “scale,” “balance,” “expect,” “expect,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believe,” “expect,” “probable,” “continue” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means of identifying such statements. By their nature, forward-looking statements involve inherent risks and uncertainties, general and specific, There is a risk that predictions, forecasts, projections, forecasts and other forward-looking statements may not be fulfilled.You understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings.IronSource cautions Readers not to place undue reliance on any forward-looking statements, which speak only as of the date they are made.Other than as may be required by applicable laws, IronSource does not undertake or accept any obligation or undertake to disclose any updates or revisions to any forward-looking statements to reflect any change its expectations or any change in events, circumstances or conditions on which it is based No such statement.

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Investor Relations Contact:
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