Seattle Startup Joylux, Which Sells Devices for Menopausal Women, Raises More Cash – GeekWire

Joylux, a Seattle-based startup that markets products to support menopausal women’s health, raised $5.5 million. The new cash is part of a larger Series A round, totaling $13 million.

The company’s vFit and vSculpt app-enabled devices are designed to improve vaginal health using red-light LEDs and light heat. It aims to rebuild collagen and elastin and increase blood flow to vaginal tissue to counter bladder leakiness and dryness, which can affect women in menopause and to improve sexual function.

Joylux device and accessory products are carried by over 1,000 retail and health partners including Saks.com, Goop and Neiman Marcus. The company also sells gels, creams, cooling pads and light therapy devices for the vagina, skin, breasts, hair and nails.

“Women seek alternative treatment options to hormone replacement therapy, and we now have a platform of products that address menopausal health issues with non-hormonal solutions,” said the CEO and founder. collette courtien In a statement The funding was announced last week. Courtian, an entrepreneur and former Starbucks director with a background in medical aesthetics, founded Joylux in 2016.

The 13-person company will use the new funds to expand development of vFit and vSculpt devices and related products. Joylux plans to expand its product offerings into Latin America and Europe through a partnership with consumer health and hygiene company Essity.

“We believe the menopausal category could be a billion-dollar opportunity,” Christine Arbelez, Global Director of Menopause, said in the statement.

Another Seattle startup focused on women’s health care, Geneva, was acquired by Integrated Women’s Health Service in October for an undisclosed amount. Gennev, which was launched as Genneve in 2016, provides telehealth services and products for women going through perimenopause and menopause.

Joylux’s new funds were raised from J-Ventures, J-Impact Kathy Fields, co-founder of skincare products company Rodan + Fields. The total funding to date is over $20 million.