Counterpoint, Tecno, MediaTek and Forbes magazines discuss the trend towards premium smartphones and the technologies behind them

Counterpoint, Tecno, MediaTek and Forbes magazines discuss the trend towards premium smartphones and the technologies behind them

  • Counterpoint Research, TECNO, MediaTek and Forbes to discuss premium smartphones in webinar to be aired on 22 November
  • The upward shift is being driven by emerging markets such as SE Asia, with consumers willing to pay more for feature sets available only on premium devices a few years back.
  • The availability and integration with chipsets like the MediaTek Dimensity 9000 5G is helping OEMs like Tecno enter the premium competition with the soon to be launched Phantom X2 flagship.
  • The camera experience is the cornerstone of their new flagship and the techno push towards premium

London, Jakarta, New Delhi, Mumbai, Beijing, Seoul, Boston – November 17, 2022

Counterpoint Research, Techno, MediaTek and Forbes Magazine will discuss trends highlighting the shift towards more premium smartphone features and segments in a webinar. The push towards premium: The changing preferences of smartphones and the technologies behind themwill be broadcast on Tuesday, November 22 at 7pm Jakarta time (12pm London, 8pm Beijing). register Here To receive the accompanying report Brand Story: The Rise of Techno.

Over the past five years, the smartphone market has been evolving towards more premium offerings, helped by technology advances in various components and consumers’ willingness to pay more for their devices – particularly in emerging markets.

The two key areas are: 1) the cameras, which now typically have three or four lenses each to overcome the size constraints of a smartphone, and 2) the speed of the SoC processor, which powers the AI ​​algorithms required by today’s complex imaging systems. Keeps moving upwards to provide.

Leveling Up: Camera Systems and SoCs

Source: Counterpoint Research Global Smartphone Sales Tracker.

“The general forward momentum of technology is driving things upward, which is why we get better cameras, longer battery life, more storage, faster phones, and so on. And although the average selling price of a smartphone (asp ) are growing, it is not commensurate with providing a better experience”, said Tarun Pathak, Counterpoint’s director of research for smartphones. “Interestingly, consumers in emerging markets such as Southeast Asia and Latin America are helping ASPs grow faster than the global average, with large segments of discerning users upgrading to their second or third devices. In the U.S., ASPs have grown at an average of 15% annually over the past three years, while Latin America also saw double-digit growth year-on-year last year.

Jimmy Hsu, Associate Director of TECNO’s Image R&D Center, says, “TECNO is moving regionally to ride this wave of growth, and central to this is expanding our portfolio into more premium products and providing our customers with a truly Providing some great cameras.” “The culmination of this is the Phantom X2 flagship with Dimensity 9000 5G, which addresses one of the holy grails of smartphone photography – great night shots.”

Before and After: MediaTek Dimensity 9000 5G and Utra-Fast Night Scene Algorithm

Source: Image on the left is taken from xxx smartphone; Right picture of Tecno Phantom X2.

Imaging has become a key feature for OEM differentiation across all sectors, and chipset manufacturers such as MediaTek are providing the engines needed to meet the massive computational requirements of today’s most advanced camera systems.

MediaTek’s managing director for India, Anku Jain, recognizes the critical position of SoC makers in helping smartphone players deliver. “The MediaTek Dimensity 9000+ is one of our fastest 5G smartphone chips and we are working closely with local OEMs to enable an incredible customer experience.”

Technology innovation and integration has always been a cornerstone of smartphone OEM strategy, which has helped them expand both regionally and across their respective portfolios. Tecno has been no exception, as it moves outward into new categories such as wearables, tablets and laptops, and upward through its high-end smartphone portfolio.

Forbes magazine editor-in-chief Russell Flannery sees smartphones continuing their inevitable push forward, stating that, “looking to the future, smartphones will feature better safety and security, more diverse shapes and sizes, new It is likely to continue to evolve and improve through the emergence of interfaces, and more efficient power consumption.

together in this webinar white paper Entitled Brand Story: The Rise of Techno.

A copy will be emailed to all webinar registrants on November 22nd.


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About Counterpoint Research

Counterpoint Technology Market Research is a global research firm specializing in products in the TMT (Technology, Media and Telecommunications) industry. It serves leading technology and financial firms with a mix of monthly reports, customized projects, and detailed analysis of the mobile and technology markets. Its key analysts are experienced experts in the high-tech industry.

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