Daily Research News Online no. 34086
RealityMine and Qrious in mobile behavioral data deal
October 25 2022
Mobile data company RealityMine and app-based data company Qrious Insight have partnered to offer custom dashboard building for behavior and community management along with targeted behavioral surveys for brands and their agencies.
RealityMine introduces digital behavior data collection technology for licensing, while recently launched Qrios Insightwhose founders previously held senior positions in dynata (formerly Research Now/SSI), Nielsen, Kantar, and Embee Mobile analyze mobile audience behavior through the mobile panel.
Through the deal, customers will gain access to global short- and long-term continuous dashboard building and management services. The partnership will enable customers to integrate consumer digital behavior data into their research and marketing activities, and expand their data assets to support their customers, marketing and product development strategies. Users will be able to monitor the behavior of competing customers, analyze online and offline purchasing activity, and conduct research based on the observed behavior of participants.
Chris HavemanRealityMine, CEO, says the partnership will allow many organizations to understand the mobile-connected consumer. Andrew MoffatCEO of Qrious Insight, adds: “When choosing a technology partner to enable us to integrate behavioral data into our product suite, RealityMine was the best choice. We look forward to working together to support customers globally.
All articles 2006-22 were written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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