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Millennials are busy with online shopping, mobile eavesdropping

Millennials are busy with online shopping, mobile eavesdropping

Four in five (80%) of millennials now shop online, up from 60% just three years ago, with 56% shopping mostly on mobile devices – a jump from 36% from 2019.

These are the top findings from CouponFollow’s Millennial Shopping Habits Trends report. The report focused on the spending and saving habits of American consumers aged 25-40.

“Since our last report in 2019, events such as the COVID-19 pandemic and the increasing use of social media platforms have massively affected how millennials approach spending and saving. The popularity of new payment methods, such as cryptocurrency and buy now, pay later options, has also changed their buying habits. their spending. Marc Mezaca, president of CouponFollow, said in a press release about the study findings. “Our goal with this report was to reconsider how these factors influence e-commerce trends and how millennials, as America’s largest generation, continue to shape the future of retail and e-commerce.”

Millennials have an annual spending capacity of $2.5 trillion. Nearly 73% have changed the way they shop due to the pandemic while more than half (56%) have shifted online shopping away from physical stores, especially among older millennials (35-40 years old).



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