Musk Stops Twitter’s Precious Blue Tick As Imposters Go Crazy Business & Economic News
Twitter Inc recently announced a shutdown $8 blue tick subscription service like on friday fake accounts explodedand new owner Elon Musk returned the “official” badge to some users of the social media platform.
Previously the coveted blue check mark was reserved for the verified accounts of politicians, celebrities, journalists and other public figures. But the subscription option, open to anyone willing to pay, was rolled out earlier this week to help Twitter grow revenue as Musk struggles to keep up with advertisers.
The flip-flop is part of a chaotic two weeks on Twitter Musk completed his $44 billion purchase. It has musk He laid off nearly half of Twitter’s workforceremoved its management and senior managers, and He raised the possibility of Twitter bankruptcy. The US Federal Trade Commission said on Thursday it was viewing Twitter with “deep concern”.
Several users reported on Friday that the new blue checkmark subscription option had disappeared, with a source telling Reuters that the offer had been cancelled.
Twitter did not respond to a request for comment.
Fake accounts claiming to be big brands have appeared with blue checks since the new revelation, including Musk’s Tesla and SpaceX, as well as Roblox, Nestle, pharmaceuticals Eli Lilly and Lockheed Martin.
“To combat personalization, we’ve added an ‘Official’ tag to some accounts,” Twitter’s support account, which has an “official” tag, tweeted on Friday.
The label was initially introduced on Wednesday, but Musk “killed it” a few hours later.
drug dealer Eli Lilly and company apologized after a fake account tweeted that insulin would be free, amid political backlash and scrutiny of high drug prices.
“We apologize to those who received a misleading message from a fake Lilly account,” the company said, repeating the name of its Twitter handle.
Several misleading tweets about Tesla were also circulating on the platform from an account verified with the same profile picture as the company’s official account.
“Twitter, in recent years, has worked to try to improve that [misinformation]. And Elon Musk seems to have figured it out in a few weeks,” said AJ Bauer, a professor at the University of Alabama.
Musk said Twitter users impersonating users without clearly specifying them as “parody” accounts would be permanently suspended without warning. Several fake brand accounts, including those of Nintendo and BP, have been suspended.
In his first company-wide email on Thursday, Musk warned that Twitter would not be able to “survive the next economic downturn” unless it increased subscription revenue to offset declining advertising revenue, three people who saw the message told Reuters.
‘Who buys the chaos’
Many companies, including General Motors and United Airlines, have paused or scaled back advertising on the platform since Musk took over. In response, the billionaire said on Wednesday He aimed to make Twitter a force for truth and stop fake accounts.
Twitter is dependent on advertising, and about 90 percent of its revenue comes from advertisers. But every change Musk is rolling out or rolling back makes the site less attractive to big brands.
“It’s become chaos,” said Richard Levick, Levick’s senior director of public relations. “Who buys chaos?”
A bigger problem for Musk could be the risk to his reputation as a model tech executive, since different types of vetting and other changes have broken down, Levick added.
“It’s another example of something that’s not very well thought out, and that’s what happens when you rush,” Levick said. “Musk has been known as a reliable visionary and magician. He can’t lose that nickname, and that’s what’s at stake right now.”
#Musk #Stops #Twitters #Precious #Blue #Tick #Imposters #Crazy #Business #Economic #News