New Adobe software tools aim to help create 3D content for the metaverse

New Adobe software tools aim to help create 3D content for the metaverse

By Stephen Nellis

(Reuters) – Adobe Inc on Tuesday released a set of new software tools designed to make it easier to create three-dimensional digital objects for marketing campaigns, video games and metaverses.

With its graphic design and photo editing tools, Adobe has long dominated the market for creating two-dimensional content, a position it sought to protect when it spent $20 billion in cash and stock last month to buy rival Figma on the biggest buy ever. a private software firm.

But in recent years Adobe has also invested in creating three-dimensional content, a field dominated by video game-oriented firms such as Unity Software Inc. Such content is expected to be a prominent factor in the metaverse, the virtual world that is Meta Platforms Inc and others. counting on future revenue growth.

But three-dimensional objects have long been labor-intensive for artists to create, and Adobe on Tuesday released two tools designed to make creating digital objects faster and easier.

Adobe’s 3D Capture tool lets users take a series of photos of a real-world object with almost any camera — including smartphones — and then stitches the photos together into a three-dimensional digital object. An early use of the software will be for e-commerce, where, for example, a shoe retailer could let augmented reality users virtually try on sneakers to see how they look on their feet, said François Cottin, director of top marketing for Substance. 3D and metaverse at Adobe.

“It’s only with augmented reality and 3D that you can do that,” Cottin said.

Adobe’s second tool released Tuesday lets artists switch between editing a three-dimensional object on a desktop computer to manipulating it with their hands in a virtual reality headset. The software allows virtual artists to have a feel similar to clay sculpting, which remains in use to design cars and other objects, while also having the precision of working on a computer, Cottin said.

“Jumping from one to the other is extremely, extremely helpful,” Cottin said.

(Reporting by Stephen Nellis in San Francisco; Editing by Nick Zieminski)

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