Smartphone inspired flow experience Gen Z . may act as a trigger for compulsive buying behavior between
A recent survey of students in Italy found that smartphone addiction and online compulsive shopping are related. Additionally, the mental activities a person uses to regulate their mood strengthens that link. The same strong effect was found of cognitive states of total absorption in flow experiences, that is, activity characterized by pleasant feelings and loss of emotion over time. The study was published in computer in human behavior,
The widespread use and availability of smartphones and other mobile devices have changed our lives significantly. Vital activities from different walks of life are given more vehicle through the screen of the smartphone. With mobile sales expected to grow to $700 billion by 2025, mobile devices have significantly changed consumer spending habits.
Smartphones have become a fundamental tool of our everyday lives, but studies are also pointing to dysfunctional use cases of mobile devices – such as smartphone addiction, which is especially prevalent among youth, which affects their social lives and affects welfare.
Smartphone addiction, which the study authors define as “overuse of smartphones characterized by uncontrolled use, neglect of daily activities, and negative consequences for the user’s life”, has attracted much research in recent years. has done. The studies specifically focused on the so-called Generation Z – young adults born in 1995 or later, who have not experienced a world without digital technology and are therefore considered “digital natives” by many.
Constantly connected through digital technology, living in a much more stimulating environment than previous generations, they are considered to be the key to the ongoing transformation of the economy that sees a huge growth in e-commerce, with the use of mobile devices. Oversees economic activities organized around.
To study the relationship between smartphone addiction and excessive online shopping and to identify the psychological mechanisms underpinning this relationship, Prof. Michela Cesarina Mason and her colleagues surveyed a sample of 252 Italian students, all members of Generation Z. The 20-minute survey was conducted in 2018 and 2019.
Participants were recruited through schools and universities and then selected from a list called a systematic sampling process. They were asked to fill out a questionnaire that asked about certain sociodemographic characteristics and psychopathology for online compulsive shopping, smartphone-induced fluency experience (SFE), smartphone addiction and mood regulation when using a smartphone (MRS). Assessment scale included.
The results showed that people with high levels of smartphone addiction were also more prone to compulsive shopping online. Further statistical analysis indicated that online compulsive shopping is also related to mood regulation using smartphones and smartphone-induced flow experiences.
When controlling for these last two characteristics, the link between smartphone addiction and online compulsive shopping disappeared. This leads researchers to conclude that there may be a link between smartphone addiction and online compulsive shopping. Mediation Smartphone-induced flow experiences and by mood regulation activities using a smartphone.
The authors state that inactive smartphone users may use their devices to control their negative moods in a way that “leads to greater exposure to online environments such as shopping platforms and social media, and to their fun and thrilling experiences.” This may contribute significantly to the generation of ‘flow’ states (for example when browsing flow-inducing shopping platforms), which may act as a trigger for their compulsive shopping behaviour.
While the study provided valuable insight into the psychological mechanisms governing smartphone use and online shopping behavior, the authors note that they evaluated smartphone addiction without assessing the intensity of use and that their study only measured a single time point. and thus limiting the generalizability of the findings. In particular, further exploration efforts in this area should include assessments of smartphone use and observing participants’ behavior over a longer period.
the study, “Glued to your phone? Generation Z’s Smartphone Addiction and Compulsive Shopping Online“, was written by Michela Cesarina Mason, Giole Zampero, Andrea Marini and Nisrin Amin.
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